Long years ago, David Ogilvy said "A good advertisement is one which sells the product without drawing attention to itself."

The same is true for a website. A good website does not draw attention to its features but gets busy in converting a visitor to a customer.

As websites become an integral part of establishing business legitimacy, the onus is shifted to the most crucial aspect of your website - the copy.

Copy of your website has many objectives

• establish trust
• convey in a clear and simple tone about your company
• to convey to the visitor what's in it for her

But the main (and some say the only) purpose of a website copy is to turn window-shoppers into buyers i.e. convert visitors into leads/customers.

Copy is what makes the difference between an average website and a successful business building website.

• A website does not need to have "Cool" designs with "killer" features to generate traffic and sales for you. They are there to grab the attention. From then on, it is the copy that has to do the selling.
• A website is not entertainment or an art form, but a medium of information. And so should be the copy. The more informative your website, the more persuasive it is going to be.

So with only 8 seconds to convince a new visitor to stay on your website, you have to ensure that the web site copy is compelling and conversion-driven.

That's where my expertise and experience can help. As a website copywriter, I can make your website do the conversion for you.

• Over past 6 years, I have written hundreds of website copies that have helped my clients maximize their online presence.
• Moreover, I'm trained in website usability and online copywriting methods and this has empowered me to understand and apply what it takes to convert website visitors into paying customers.
• My background is not in literature but in street wise sales (in my early years, I sold cable subscriptions to prospective customers). This is a very useful and essential experience for any sales oriented copywriter.
• Sure I do have a Masters in Mass Communication but my real USP is the hands on experience I have had in learning to persuade window shoppers (your website visitors) to become customers.

Check out my website copywriting fees HERE

There's no magic voodoo to make your website work for you. Fads, gimmicks and gadgets might work for sometime but not forever. The key is compelling, passionate and sales worthy copy.

And for that you need an experienced, passionate and responsible website copywriter who knows how to communicate with people who should be buying what you offer.

Contact Vishal Nayak to discuss your copywriting and marketing needs!