A visitor well served, is a visitor well-satisfied

Information architecture is the art and science of holding a visitor's hands and showing her around the website. The trick is the visitor must not know she's being led.

A good information architecture is not visible; a bad one is. And that bad one results in lost sales and lost visitor.

A well-organised structure is a welcome asset for any website. And consider this: there is no guarantee that a visitor will enter your website directly from the home page.

The Devil is Really in the Details

Information architecture involves getting a lot of seemingly invisible things right:

• Navigation
  
• Organization
  
• Llabeling
  
• Search Systems

Information architecture is not limited to one single field but combine elements from many diverse fields such as psychology, graphic user interface design and even library science.

Information architecture involves creating a bunch of smaller goals like "click next page" or "open a particular file" on the website that ultimately leads to the final goal, which is an order placed or mail sent.

Persuasion Architecture

Persuasion architecture, on the other hand, deals with the placement of persuasive elements in key positions on the web page. Its main goals are:

• Identify the elements need to be placed on a site and web page that'll help in persuading the prospect to take an action
• Identify and removing elements that can be a distracting the visitor from performing an action that you desire

Persuasion architecture and information architecture are logical and necessary steps in building a website. To sum up the importance of both in a simple manner:

• Informing: Better the usability and structure of the site, better you'll be able to inform the prospect
• Persuading: Increased and relevant exposure of persuasive elements and removal of distracting elements better enable to prospect to take an action

Vishal Nayak provides information architecture and persuasion architecture both as stand-alone service and as part of his website design and development services.

Usually, information architecture is done on an EXCEL sheet and sent to client for approval before we begin the actual designing of the website.

If you're in Mangalore or Bangalore I can drop into your office to have a chat and I promise the half an hour spent will be fruitful. If you're anywhere outside, drop in a mail or call me at +91 99864 21658.

Contact Vishal Nayak to discuss your copywriting and marketing needs!