As a copywriter, I’m always expected to bring value to my clients’ marketing push and this usually stretches beyond the written word. Strategy, tactics, corporate identity, contacts, imagery, anecdotes these are few things a client expects from me.

An IT copywriter needs to possess all of the above AND some more. In my nearly 6 years of writing in the IT industry I have learned that mere writing abilities do not form the basis of an effective IT copywriter. There is much more that is needed. The 7 qualities are listed below along with my take on the matter.

7 Reasons Why I’m the IT Copywriter You Need

1. IT background - Helps understand the requirements and save time
   
   Understanding of the client's domain means reducing the time required in explaining the benefits of a client’s product or service. Having worked more than half of my near 6 years copywriting experience in the IT industry I possess the ability to understand technology and its complexities and relate the same to the issues of the non-technical customer.
   
   
2. Understand Benefits - Helps create appealing content strategy
   
   Identifying benefits is one of the hardest tasks in any advertising project and more so in IT. As a marketing copywriter, I have a thorough knowledge of how to uncover the most compelling benefits in your product or service that will strike an emotional chord with your prospect.
   
   
3. Technical Writing Eexperience - Helps understand layperson
   
   I have been guilty of authoring few technical documents early in my career. The experience helped me in understand how to bridge knowledge gaps, understand the technology and then translate the same into layperson’s language.
   
   
4. IT Education - Helped get IT fundamentals right
   
   Not only have I spent half of my industry life in the information technology industry but I also posses a graduate degree in computer science. Well, I agree, that doesn’t count much in today’s playing field but it has helped a huge extent in providing the fundamentals needed to understand the IT domain.
   
   
5. Actual Management Experience - Helps understand my clients
   
   Copywriting for the IT industry means dealing with decision makers. Since I have been a decision maker myself, I understanding the needs, pressures, work environment, influences, problems, and constraints of the typical decision maker. The management experience helps craft copies and messages sure to appeal to the prospective decision maker.
   
   
6. Actual Marketing Experience - Helps create a broader promotion
   
   A copywriter is first and foremost a marketer who runs a copywriting business with a heavy marketing focus. Having involved myself in marketing research, web analytics, audience mapping, promotional mixes, I have a broader understanding of strategic marketing and the realities of evolving products and services.
   
   My past job descriptions include working as an IT copywriter and marketing communications specialist with definitive corporate experience.
   
   
7. Testimonials and Portfolio
   
   Like all good copywriters and marketers should, even I have a substantial portfolio for you to review if I’m a perfect fit for your copywriting needs.
   
   You can see my portfolio here.
   
   See what my clients have to say about me here.
   

Conclusion

As in any industry, big ideas move a promotional package. I help you make sure your package has one. Together, we will tell an engaging story that prompts your prospect to want to do business with you. With my experienced and laser-focused copywriting you can be rest assured that your promotional packages will go a long way in presenting your product in the way that is most appealing to your prospect.

Send a mail or call at +91 99864 21658 to discuss your copywriting and marketing needs!

30-Day No Risk Copy Guarantee: Two revisions of your copy are included in your fee but if you are not 100% satisfied, just let me know within 30 days and I'll do the required changes or revisions needed at absolutely NO CHARGE to you!

Contact Vishal Nayak to discuss your copywriting and marketing needs!