Decline in advertising spend to moderate in 2010

A leading ad buying agency has updated its forecast for total US advertising spending, actually boosting its prediction for 2010.

UK study says print ads most effective for retailers

New research, released last week, show that the print medium helps to increase retail sales significantly, making it the most effective form of advertising for retailers.

Americans say no to targeted advertising

The first independent, academically rigorous survey of consumers' views says two-thirds of Americans object to online tracking by advertisers.

Online advertising spend in UK overtakes TV

For the first time in the history, online advertising spending in the UK has overtaken television expenditure, reports BBC.

Bernbach, my students, an essential copywriting concept

Bill Bernbach expounded what probably is the oldest and noblest tradition of advertising and selling and my students learn it the hard way.

How seriously should non-profits take their website?

Some research on the current trends and study results about how seriously a non-profit should be taking the internet and their websites.

SEO copywriting through ages: what changed?

SEO copywriting as perceived when it began is not what SEO copywriting is perceived as today.

Are you a copywriter or marketer?

The great debate: is a copywriter a writer or a marketer.

Twitter for marketing - Basics and best practices

Use twitter for a glorious purpose: marketing your company or services! Some guidelines and best practices.

Copywriting Tip: 23 words that make you look like a git

Words to avoid in copywriting to make your copy not sound corny and amateur

27 copywriting tips from Twitter…

Why certain businesses shy from engaging a copywriter, reasons that become roadblocks to rocketing your sales.

33 'not affected by recession' headlines from Q1 2009

Take a peek at the 33 headlines and check for yourself how many you saw coming and how many took you unawares!

Champagne on a beer bottle budget

Scenarios you are likely to find yourself into if you benchmark prices with the lowest available

Thoughts on developing a website for your company

Certain requirements of building a corporate website and why you should make sure you do not commit these mistakes

YouTube to Businesses: "get smart about video marketing"

2008 saw YouTube overtaking Yahoo! to take the 2ND spot among top search engines. This and some other developments show a clear roadmap for video marketing in 2009

Real life experience: How to ruin a sale?

Personal experience, how a company did everything right: from superior marketing to superior service but failed at the contact center stage.

Why do small businesses not have a web site?

Clearing some of the dust for small businesses who have a need for a website but have no clue how to go about it. We'll debunk some popular myths.

Small businesses: Increase marketing effectiveness during recession, not budget

Small Business Advice: Economy is down, what next? Don’t run the scissors on your marketing budget; apply the scissors on the campaigns.

Ignore these fndings at your own risk – Part 1

For serious marketers: New studies saying men can really prefer something over sex, how Google is helping the aged without meaning it and a stupid study about YouTube.

A Case Study: 3 Amazing Free Internet Marketing Tools

Comparing web presence, user profiles and behaviour of 2 of the most talked about guys in U.S. today -- Using 3 free internet marketing tools

Confessions of a Freelance Copywriter from a Second Tier Indian City

Every human being has confessions to make. Things that burn deep inside and are just waiting to get out of the chest in the form of words strung together in the hopes of unloading the mind.

Contact Vishal Nayak to discuss your copywriting and marketing needs!