Take a peek at the 33 Businesses and check for yourself how many you saw coming and how many took you unawares!
This beautiful morning, I began working on creating copies for an email marketing campaign to a list that runs into hundreds of thousands of names (the exact figure is sadly not up for disclosure).
The theme I’m supposed to write on is recession.
As per my process, I began with topic research. For some reason, my first stroke of creative brilliance was gathering information on the industries / businesses / companies / nations not affected by recession.
6 hours of research (and some breaks to indulge in good things on this planet) later, I have a sizable amount of material to attempt a decent first draft o the mail copy.
What I also have is a set of reports I devoured en route.
Most of them attracted me because of their headlines. Some headlines drew me in for business reasons, some for sheer strangeness, and some just because I found them hilarious.
I have listed these businesses in hope that you will find some new business ideas for the recession. If you do, please forward the post to your family and friends who might need a little something to cheer up (or get depressed) during this recession.
I liked some of the headers, was intrigued by others while certain Businesses got me laughing.
The 2 Ps of the human existence -- Porn and Prayer -- are not affected by recession (is that surprising?) while the ones about Pakistan and Kuwait had me reading the entire story.
Take a peek at the 33 industries / businesses and check for yourself how many of them did you see coming and how many took you unawares!
Business
1. BlackBerry Maker Profits
2. Chocolate business
3. Private School Enrollment
4. USAid projects
5. Brewery Business
6. Luxury Watches
7. Luxury press
8. Cash Gifting
9. Funeral parlors
10. Vessel Safety Checks
11. Line managers
12. Islamic Banks
13. Bluff oyster sales
15. Printing Industry
16. KPO; India to retain large cake
17. Sony, Microsoft
18. Supercar hire
19. Wine Consumption
Personal
20. Lobbyists
21. Tennis
22. Church Attendance
23. Sex Lives
24. Cosmetic surgery
Movies and Art
25. King Khan (Bollywood actor)
26. Anime obsession
27. Japan: Porn Industry
28. Broadway Theater
Geographic
29. Malaysian travel
30. Kuwaiti labor market
31. Expat Jobs in China
32. 'Most' Canadians
33. Pakistani real estate
Frankly speaking, I have no clue why I'm posting the strange collection of Businesses not affected by the economy.
Maybe I thought I could bring a little positive signs in the fearful chaos that is reigning supreme these days.
Maybe I wish you make some good use of the news above, maybe pick up an idea or two to start a new business.
Contact Vishal Nayak to discuss your copywriting and marketing needs!
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