Twitter is a great place for marketing your products and services. But Twitter is also a cool place to improve your knowledge. It's like finding nuggets of advice, quite literally as Twitter provides allows 140 characters.
I have collected 27 of the best high impact nuggets of copywriting advice from various copywriters on Twitter. Have a look at these nuggets and please follow writers if you're on Twitter, they're absolutely amazing!
- @johnbethel: write so your copy speaks to your prospect's/donor's motivations, not just what your product/service does
- @Charlessipe: For web copywriting, you have 2 audiences: visitors and search engines. -Idiot's Guide to SEO
- @emailcopywriter: ppl have a void in their soul. Promise 2 fill their void, and they'll respond like crazy. Ppl want wholenes
- @philallcock: distil your words and focus just on the key messages
- @TheCopyStop: make your product sound brand new using words like "introducing", "at last", or "finally" in your headlines
- @philallcock: If you want to make a long article easier to read, use sub heads and bullet points to break up the text
- @heatherlloyd: Stip:Reexamine your blog strategy. What are your most popular posts? Are readers commenting? What would you change right now?
- @markkachigian: always have an exhaustive list of human emotions nearby for creative inspiration during times of writer's block
- @angelawest: Read your site pages from the perspective of a customer visiting your site to buy something. Tweak accordingly.
- @Scandalous: copywriting is so much easier and efficient with a thesaurus- even for those with an extended vocabulary. Don’t be afraid to use it.
- @powerwriter: Encourage clients to pay extra to have you write extra pre-heads, heads, sub-heads, etc so they can test the copy.
- @powerwriter: Tests show that single column web pages convert better
- @philallcock: Write, read, rewrite, read, rewrite... 'Of every four words I write, I strike out three' - Nicolas Boileau
- @fionahumberston: keep your sentences to less than 27 words. And you don't always need to use proper grammar. Starting with and is ok!
- @powerwriter: When someone says, "I have an easy project that I need a copywriter for" that means they don't intend to pay but peanuts
- @powerwriter: Don't let prospective clients grill you as if U were applying for a job. U make it clear they're applying for your help
- @powerwriter: When you bid on a job, you're turning your profession into a cheap commodity. We should dictate price. Not clients.
- @powerwriter: Make sure clients understand that people are only going to buy with the best copy and even then, it's tough to sell
- @heatherlloyd: SEO copywriting tip o' the day: When's the last time you thought "what's in it for our customers?" Does your copy highlight your benefits?
- @powerwriter: Your SEO copywriting terms should be in the first 200 words of copy.
- @philallcock: For websites, use sub-heads and bullets to produce bite-sized chunks of information.
- @powerwriter: Clients R not the best judge of your work. Nike execs didn't like "Just Do it". Encourage clients to use your copy.
- @paulportugal: Your headline should always appeal to the reader's personal interests by offering a benefit (not a feature)
- @markmcdonald101: If you're just getting started don't dabble become an EXPERT an one thing such as Copywriting or traffic generation and then outsource!
- @SeanDonahoe: The headline on a sales letter is 80% of the battle, killer headlines engage emotions, benefits and needs of the customer.
- @monagrayson: Use a P.S. to remind readers about your call-to-action from your email. It increases conversions.
- @TimboReid: Delete all technical / shop talk from your marketing copy. Rewrite it so an 8 y.o. can understand it.
Contact Vishal Nayak to discuss your copywriting and marketing needs!
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Vishal Nayak
