Besides being a freelance copywriter, I also serve as a visiting faculty at the Department of Mass Communication at St. Aloysius College, Mangalore. I teach Advertising, Corporate Communications and Brand Management.

In this section, advertising and marketing students will find materials that will help them in furthering their industry knowledge. There are opinions, recent trends, analysis of famous (and no-so-famous) ads and ad campaigns and much more.

I hope that my marketing and advertising knowledge will come alive in this section and will help not only my students at the university but also students across the world in their studies.

DDB’s Energie Naturelle Campaign: Reiterating Old School Advertising Wisdom

Tropicana’s innovative new campaign has generated the sort of buzz that makes the stuff of any ad person's daily dreams.

India leads mobile advertising acceptance in Asia

A recent survey reveals that Indian masses and classes are welcoming mobile advertising with open arms.

According to figures from JP Morgan, mobile advertising market in the US alone is expected to grow by 45% during 2010 to $US3.8 billion.

Mobile Advertising Wars Have Just Begun

According to figures from JP Morgan, mobile advertising market in the US alone is expected to grow by 45% during 2010 to $US3.8 billion.

A study in Faber Castell - Corporate Social Responsibility

While many companies detach traditional corporate social responsibility from mere philanthropy and make it a business case, one company is consistently proving that the mission of a business firm is not just exclusively economic. Faber Castell's famed 'home grown' raw materials, energy saving initiatives and commitment towards deforestation are part of a CSR case study worth exploring.

The forward march of online videos in 2010-2011

It is no secret that audiences are currently spending less of their time consuming content on TV and more of their time online and viewing video with IPTV and mobile devices.

How marketers use online videos to generate business

As we enter the new decade online video is becoming more widespread, accepted, measurable and cost-effective communications tool.