Online videos are now compelling business owners to take their online marketing campaign to the next level.

As we enter the new decade online video is becoming more widespread, accepted, measurable and cost-effective communications tool.

The ways in which a business can use online video is infinite. Some of few ways are listed below:

• Product Demos
• Customer Testimonials
• Cold Calling
• Virtual Tours
• Video Resumes
• In Person Training
• Help & Support

With respect to advertising and marketing, streaming video is revolutionizing online advertising and communications as we know it.

This is because it also creates an unlimited number of opportunities to generate massive income streams that are sustainable and measurable.

With so many formats, platforms, players and sites, online video content distribution seems like a beast.

But it is becoming easier and the industry is moving towards consolidation and collaboration to provide value to the audiences and advertisers.

Currently less than 1% of web sites have streaming video on demand. But within only a couple of years, every website will be offering streaming media in one way or another.

The age of text instant messaging as we know (from MSN, Yahoo and others) might not last in the near future as more and more consumers are jumping to live real-time video chat, like My Video Talk.

Online video is not only fun to create and consume but it also increases sales like nothing most webmasters have ever seen before.

The recession proved that online video is here to stay... and explode.

At a time when advertising dollars were scarce and every dollar spent had to be accounted for the marketers did not have the luxury to use the traditional media, where tracking and measurement is not up to the mark.

Smart businesses want data (and real one) on what actually is going on with their online advertising and how their communications is being received.

Online video proved that they can not only generate sales easily and cost effectively but also provide a unique platform for tracking and measuring the efforts and dollars.

Web videos not only make ROI real and achievable but also traceable and measurable.