A recent survey by InMobi, a mobile advertising network gaining rapid grounds in the industry, reveals that Indian masses and classes are welcoming mobile advertising with open arms (or, should we say, open fingers).

The study, in partnership with digital marketing intelligence agency comScore, says that 72% of Indian consumers are comfortable with mobile advertising.

The good news for companies considering mobile based advertising in their promotional mix is that over 50% of the Indian consumers are actually ready to receive personalised advertisements.

With the 72%, India has a higher level of comfort with mobile ads, the highest when compared to the rest of Asia, which has an overall score of 69%.

India also leads the rest of Asia in terms of volume of impressions, with over 6 billion impression served, followed by Indonesia.

Indians were very vocal about their mobile advertising acceptance preferences and expectations. 46% of those surveyed have benefited from being introduced to new product through a mobile advertisement.

Typical of an average and wonderful Indian, who is always on a lookout to find innovative ways to cut our operating costs, 50% were willing to receive advertising in return for free apps, and 53% in return for a lower phone bill.

The consumer survey, done in partnership with digital marketing intelligence agency, comScore, interviewed 3,500 consumers in Indonesia, Thailand, Malaysia, India, and Australia.